iGMS pricing is per-property, starting at $14/month for one listing. That’s cheap for a single property — one of the cheapest full-featured options in the category. The model gets more expensive as you scale, which is the key thing to understand before committing.
At 5 properties, you’re paying $70/month. At 10 properties, $140/month. Compare that to Smoobu at $27/month flat for any number of properties, and iGMS loses the price argument fast for anyone managing more than 2-3 listings.
The right framing: iGMS is priced well for hosts with 1-3 properties who are primarily on Airbnb and want simple, reliable automation without a lot of setup.
What makes iGMS worth the price at small scale
iGMS was built around Airbnb first, and it shows. The Airbnb integration is smooth, the auto-messaging is easy to configure, and the cleaning task automation (auto-triggered on checkout) works reliably. For a host managing two Airbnb listings who wants to automate check-in instructions and guest follow-ups, iGMS is genuinely easy to set up and use.
The interface is cleaner than Beds24 and more intuitive than Tokeet. If simplicity matters to you — and it should if you’re managing a small operation — iGMS is one of the easier tools to get running quickly.
When iGMS is the wrong choice
Beyond Airbnb, iGMS gets thinner. The Vrbo and Booking.com integrations exist but are less polished. If those are major channels for you, the Airbnb-native advantage disappears and you’re left with a tool that costs more per property than alternatives with better multi-channel coverage.
Also: no real direct booking website. No owner accounting. Limited reporting. iGMS is a guest communication and automation tool, not a full property management platform. That’s fine at 1-3 properties; it’s a real constraint at 5+.
📚 Related guides
FAQ
Is iGMS free for one property?
iGMS offers a free trial and a limited free plan. The free plan has meaningful restrictions — check current terms as they change periodically. The paid plan starts at $14/month per property.
Does iGMS work with Booking.com?
Yes, but the Booking.com integration is less feature-rich than the Airbnb integration. If Booking.com drives 30%+ of your bookings, evaluate whether iGMS handles your Booking.com workflow adequately before switching.
At what property count does iGMS become too expensive?
For most hosts, the inflection point is 3-4 properties. Above that, Smoobu’s flat $27/month or Beds24’s flexible pricing typically beats iGMS’s per-property cost.
When iGMS’s per-property pricing makes sense
The per-property model looks attractive at one listing ($14/month) and becomes expensive at five ($70/month). But there’s a use case where iGMS remains competitive even at higher property counts: when those properties are genuinely Airbnb-first and you value the native Airbnb experience above everything else.
iGMS’s Airbnb integration is as clean as anything in the category. If your strategy is Airbnb-dominant and you’re managing a cluster of similar properties where Airbnb’s algorithm knows your listings well, iGMS’s deep Airbnb integration might generate enough incremental occupancy to justify the cost premium over Smoobu.
Comparing iGMS to alternatives at key property counts
At 1 property: iGMS $14/month vs Smoobu $27/month vs Hospitable $40/month. iGMS is cheapest. For a single Airbnb listing with simple needs, it’s hard to argue against $14/month.
At 3 properties: iGMS $42/month vs Smoobu $27/month vs Hospitable $40/month. Smoobu becomes cheapest and has broader channel coverage. The iGMS advantage is only justified if Airbnb-native integration specifically is worth the extra $15/month to you.
At 5 properties: iGMS $70/month vs Smoobu $27/month. Hard to justify iGMS above 4 properties unless Airbnb-specific features are genuinely driving better results that offset the cost premium.
The free plan reality
iGMS’s free plan allows one property with limited features. It’s a genuine starting point — not a full-featured product with arbitrary limits removed on payment. Use the free plan for your first 2-3 months to evaluate whether the interface and Airbnb integration fit before committing to a paid plan.
iGMS pricing: final assessment
iGMS is priced correctly for what it does and who it serves. The per-property model is transparent, the Airbnb-native integration is genuinely well-executed, and the interface is approachable for hosts who aren’t software-inclined.
The honest limitation is the scaling cost. iGMS makes financial sense at 1-3 properties, becomes questionable at 4-5, and is clearly the wrong economic choice at 8+. That’s not a criticism — it’s the natural consequence of per-property pricing. Know the math before you commit.
For a 2-property Airbnb host who wants reliable automation at the lowest viable price: iGMS is a strong choice. For a 6-property host evaluating tools: run the numbers against Smoobu’s flat pricing before settling on iGMS. For anyone managing primarily outside Airbnb or building a direct booking strategy: look elsewhere. iGMS’s value proposition is specific, not universal.