Bottom line up front: Lodgify is the best choice for hosts with direct bookings. At €33/month it delivers exactly what small and mid-size hosts need — without paying for enterprise features you’ll never use.
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Our verdict: Lodgify is the best option if you want to take direct bookings AND manage your OTA channels from one place. The booking website alone justifies the price over Smoobu.
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What Is Lodgify?
✓ Use Lodgify if:
- You manage direct bookings
- You want to start today — setup takes under 2 hours
- Budget matters — starts at €33/month
✗ Avoid Lodgify if:
- You have Airbnb-only hosts on a budget
- You need features outside its core strengths
Lodgify combines three products: a booking website builder, a channel manager, and a property management system. The booking website is what sets it apart — you get a real, bookable website without hiring a developer.
Lodgify Pricing 2026
| Plan | Price/mo | Properties | Included |
|---|---|---|---|
| Starter | €33 | 1 | Website + 1 channel |
| Professional | €59 | Up to 5 | Website + all channels ← Best value |
| Ultimate | €99 | Up to 10 | Everything + owner reports |
⚠️ Watch out: The €33 Starter plan only covers 1 channel. For Airbnb + Booking.com, you need Professional at €59/month.
What Lodgify Does Well
✅ The booking website is genuinely good. Professional templates, mobile responsive, real booking calendar, built-in payment processing. A developer would charge €2,000–5,000 for this. Lodgify gives you it for €33/month.
✅ Direct bookings reduce OTA fees. Airbnb takes 3% from hosts + 14% guest fee. Booking.com takes 15%. Move 30% of bookings to direct and Lodgify pays for itself many times over.
✅ Channel sync is solid. In our testing, calendar sync was consistent and double bookings were zero.
✅ Guest communication automation. Automated pre-arrival messages, check-in instructions, post-stay review requests — set up once, runs automatically.
What Lodgify Does Poorly
❌ Starter plan is misleading. €33/month sounds cheap but only includes 1 channel. Real multi-channel setup costs €59/month.
❌ Scaling gets expensive. At 10+ properties, Hostaway becomes more cost-effective.
❌ Support response times vary. During busy periods, support can take 24–48 hours.
Lodgify vs Smoobu — Which Should You Choose?
This is the most common question.
- Choose Lodgify if you want a booking website and direct bookings
- Choose Smoobu if you just need channel management at the lowest price
| Lodgify | Smoobu | |
|---|---|---|
| Price/mo | €33–59 | €25–50 |
| Booking website | ✅ | ❌ |
| Direct bookings | ✅ Full | ❌ Limited |
| Ease of setup | Good | Excellent |
| Try it | Try Lodgify → | Try Smoobu → |
Our Score
| Booking website | ⭐⭐⭐⭐⭐ 10/10 | |
| Value for money | ⭐⭐⭐⭐ 8/10 | |
| Channel sync | ⭐⭐⭐⭐⭐ 9/10 | |
| Guest messaging | ⭐⭐⭐⭐ 8/10 | |
| Overall | ⭐⭐⭐⭐⭐ 8.8/10 | |
| Try it | Try Lodgify → | Try Smoobu → |
The Verdict
Right choice if direct bookings are part of your strategy. Wrong choice if you only use Airbnb and just need cheap channel management — use Smoobu instead.
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FAQ
Is Lodgify worth it?
Yes, if direct bookings matter to you. If you only need channel management, Smoobu is cheaper and easier.
What’s the cheapest Lodgify plan that covers multiple channels?
Professional at €59/month. The €33 Starter only covers 1 channel.
Is Lodgify better than Smoobu?
For direct bookings: yes. For pure channel management: no. See our Smoobu review →
What are the best Lodgify alternatives?
Smoobu if you want cheaper channel management. Hostaway if you’re scaling. See Smoobu alternatives →