Lodgify’s pricing is one of the more transparent in the vacation rental software category — which is worth saying, because most competitors either bury their pricing or don’t publish it at all. You can see exactly what you’re buying and what it costs before you talk to anyone.
That said, the advertised prices don’t tell the whole story. Here’s what you actually need to know before you sign up.
What each Lodgify plan actually gets you
The $13/month Starter plan is genuinely cheap, but there’s a catch most people don’t notice until they see their first invoice: a 1.9% booking fee on all transactions processed through Lodgify. If you’re generating $5,000/month in booking revenue, that’s $95/month in fees on top of the $13 subscription. You’ve effectively turned a $13/month plan into a $108/month plan.
The math shifts heavily once you’re generating any real booking volume. At roughly $1,800/month in bookings processed through Lodgify, the 1.9% fee equals the $34/month cost difference between Starter and Professional. Above that volume, Professional is cheaper in total cost.
The $47/month Professional plan removes the booking fee entirely and opens up all 50+ OTA integrations. For anyone managing more than one property or generating consistent booking revenue, this is the plan to be on. The $13 Starter is a testing tier, not a long-term operating plan.
What makes Lodgify pricing worth it
The direct booking website is the differentiator that justifies Lodgify’s price versus pure channel managers. Smoobu at $27/month is cheaper and has more OTA integrations — but Smoobu doesn’t give you a booking website. Lodgify does.
our verdict:, hosts who actively work on SEO and direct booking acquisition can recover the Lodgify subscription cost many times over in saved OTA commissions within 12-18 months. A single direct booking that would have gone through Airbnb (15% commission on a $1,000 stay = $150) recovers three months of Professional subscription cost.
This works well, but only if you’re actually going to use the website and put some effort into making it findable. If you’re not interested in direct bookings, Smoobu is better value for pure channel management.
Lodgify vs competitors on price
At $47/month Professional, Lodgify is cheaper than Hostfully ($109/month+) and Guesty custom pricing, and comparable to OwnerRez ($40+/month). Versus Smoobu at $27/month, you’re paying $20/month more for the direct booking website capability.
The honest framing: if direct bookings aren’t part of your strategy, spend $27/month on Smoobu. If direct bookings are part of your 2-3 year plan, the extra $20/month for Lodgify is well-spent infrastructure.
Annual vs monthly billing
Lodgify offers around 20% discount on annual billing. For Professional, that drops from $47/month to roughly $38/month. If you’re committed to the platform for at least a year, the math is straightforward. Don’t lock in annually until you’ve spent a month or two on the platform and confirmed it fits your workflow.
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FAQ
Is the Lodgify free trial actually free?
Yes — 7 days, no credit card required. You get full access to all Professional features. It’s enough time to connect your channels and test the booking website, but realistically 7 days is short for evaluating a platform properly.
Can I change plans later?
Yes, plan changes are straightforward. Upgrading mid-cycle prorates the difference. Downgrading takes effect at the next billing cycle. No penalty for moving between plans.
Does Lodgify pricing scale with number of properties?
Lodgify’s published pricing is per-account, not per-property — though at higher property counts (typically 10+) they move to custom pricing. For most small operators managing 1-9 properties, the standard tier pricing applies.
What’s the cancellation policy?
Monthly plans cancel anytime with no penalty. Annual plans don’t refund unused months. This is another reason to test on monthly billing before committing annually.
What hosts actually experience with Lodgify pricing over time
One thing that doesn’t come through in the pricing table: the compounding value of the direct booking website. In the first few months on Lodgify Professional, you’re paying $47/month and probably seeing very few direct bookings. That’s normal — Google takes time to index and rank your site, and return guest bookings take time to build.
By month 12-18, assuming you’ve put some effort into SEO basics — a proper title tag, local content, accurate property descriptions — you’ll typically start seeing 5-15% of bookings come direct. That percentage grows over time as your site gains authority.
The ROI math becomes compelling around 18-24 months. A single direct booking on a $1,500 stay that would have otherwise come through Airbnb (15% commission = $225) covers 4-5 months of Lodgify subscription. At 10 direct bookings per year per property, you’re saving more annually than the subscription costs.
Hidden costs to be aware of
Beyond the subscription fee, factor in: payment processing fees if you’re accepting direct booking payments (typically 2.9% + $0.30 via Stripe), and the time investment in building and maintaining your booking website. Neither is prohibitive, but both are real costs that don’t appear in the published pricing table.
The Starter plan’s 1.9% booking fee is the main cost trap to avoid. On $8,000/month in bookings processed through Lodgify, that’s $152/month in fees — triple the difference between Starter and Professional. Always run the math for your actual booking volume before choosing Starter.
Annual billing saves approximately 20% versus monthly. If you’re past the trial stage and committed to the platform, annual billing is the straightforward choice. Just don’t lock in before you’ve tested the tool thoroughly enough to confirm it fits your workflow.